This coneflower cultivar is an upright, rhizomatous, clump-forming perennial which typically grows 2-3' tall. Features large, daisy-like flowers (3-4" across) with deep yellow rays and dark brownish-black center disks. Flowers appear singly on stiff, branching stems in a prolific, long-lasting, mid-summer-to-fall bloom. Oblong to lanceolate, dark green foliage. Good fresh cut flower. Easily grown in average, dry to medium, well-drained soil in full sun. Tolerates hot and humid summers and some drought. Tolerates light shade, but best in full sun. Deadhead to prolong bloom. Divide when clumps become overcrowded.